Explosive growth happens when strategy builds structural advantage that delivers a value proposition customers cannot ignore. Collapse begins when any one of those pillars falls out of alignment.
Growth happens when:
Strategy → Builds Advantage → Enables Superior Value → Fuels Market Growth
Decline happens when:
Strategy ≠ Future Advantage ≠ Customer Value.
That misalignment creates collapse.
17 May 2026
09:00 am - 04:00 pm
For Leaders who want to study how to outcompete their rivals and build sustainable competitive advantage
9 May 2026
08:00 am - 04:00 pm
For leaders looking for best practice on how to execute a business strategy building high-performance teams
11 May 2026
08:00 am - 04:00 pm
Join our fresh business case studies to study the strategic moves which have both created spectacular success and fatal failures. We study both
10 May 2026
08:00 am - 04:00 pm
For executives and consultants who are responsible for the retention and growth of Key Accounts
10 May 2026
08:00 am - 04:00 pm
For professionals tasked with business development
14 May 2026
08:00 am - 04:00 pm
For the leaders of sales teams looking to take their skills, tools and execution to the next level
Our case studies are structured to uncover the underlying business principles behind the success or failure being studied.
This case study examines how Porsche, a company famous for disciplined engineering, stumbled strategically by over-correcting into
electrification too fast, misjudging global EV adoption, and moving into a competitive battlefield where its historical advantages carried far less weight.
At the heart of the misfire was a critical strategic shift: Porsche attempted to replace the roar — the visceral, emotional, combustion-powered identity that
built the brand — with silence — a technically sophisticated but economically fragile EV lineup led by the Taycan and followed by the delayed Macan Electric.
You can become a member of The Institute of Competitive Advantage free! However if you are interested in corporate membership please contact our offices for package options.
At ICA we study competitive strategy and conduct market surveillance on the strategic moves of businesses operating across Africa.
We analyse these moves within their competitive context — what we call competitive combat — evaluate their performance, and reverse-engineer them to extract insights for our members and clients. These insights help organisations refine their own competitive strategies and outperform their rivals.
You can become a member of The Institute of Competitive Advantage free! However if you are interested in corporate membership please contact our offices for package options.
